Conversion Rate Optimisation

What is CRO? In simple terms...converting your website visitors into customers!

If SEO is about driving more traffic, then CRO aims to turn more of that traffic into the desired end result. Nowadays, the most productive websites are constantly monitored, analysed & amended to ensure the website evolves to always offer the optimum service for both owners and customers. We’ll ensure this happens for you...

What are the benefits of CRO?

Turn Visitors
Into Customers

Maximise
Your Profits

Customer Profiling

Gain Loyal
Customers

Beat The
Competition

Improve User
Experience

Become invaluable
To Partners

Decisions Based
On Data

Research

Every online business is different, so it's vital to gain an insight into how your visitors use your website. We use the most effective market software to ensure that we understand both your business & customers prior to making any changes.

Heat map

Heat Mapping

We use the latest software to see exactly what people are doing on your website - No guessing, just facts.

    Heat mapping allows us to:

  • View areas with the most interaction, hovers or clicks
  • Find out what content your visitors read and what they skip.
  • See how far down a page a visitor scrolls to see if anyone is seeing the information you want them to read.
 Heat Map
Analytics

Analytics & Visitor Recordings

Reveal true website customer experience as we study the data in analytics software and watch video playbacks of your visitors.

    This data allows us to gather valuable information such as:

  • The demographics of your visitors such as location, age, sex and interests.
  • Whether a visitor has arrived directly at your website or via search engine, social media or PPC.
  • Assess which are the landing pages and the most popular pages.
  • See which devices your customers are using, such as mobile or desktop.

Design & Structure

Is your website designed with the user in mind?

Wireframing

Wireframing & Prototyping

Before we start the design process it’s important to plan where all the content is going to go, much like an architect would draw up a blueprint.It’s also a great way to plan out the flow of the website and which pages will link onto others.

navigation

Sitemap and Navigation Structure

Creating a detailed sitemap for your new website helps us to define and improve on the navigation structure for your customers. Between us, we’ll clarify exactly which pages your website will include and the most effective way for them to be presented. This provides the solid foundation on which we then create the functions & cosmetics!

design

UX & Design Aesthetics

With so much competition around, the usability factor of your website is crucial, even before the site’s aesthetics. By ‘UX,’ we mean User Experience. Once the layout has been confirmed, the designer can then get to work on making your website look beautiful! We make sure we give your customers the best possible experience through the following checklist:

  • Is the website clear and easy to navigate?
  • Can the user find what they are looking for in less than 3 clicks?
  • Does the website have clear funnels for every scenario and user profile?
  • Does the website stand out from the competition?

Website Build & Content Management

We ensure your website works seamlessly across all devices and that you have the ability to update your own content.

Content Management Platform

Customisable Content

The next stage is to build your website using HTML and CSS. We will look at your requirements and choose the best platform for you, whether Magento or WordPress. Using these great content management systems you will be able to make updates yourself, such as changing promotional graphics, writing blog posts or adding and editing products.

Multiple Devices

Cross-Device Compatibility

Visitors to your website will be using a wide range of devices; desktop, mobile and tablets. These devices vary in size and it is important that your customers are getting the best user experience however they view your website. We create a personalised solution for your business which may be a responsive design or a mobile-optimised version.

Performance & Monitoring

Your website is ready...It’s time to see the results

Testing & Performance

Now your website is ready we will discuss your next move to help increase your sales. This includes PPC campaigns, advice on how to run successful social media campaigns and write meaningful content or blog posts. We monitor all your site’s traffic and work together to take your business from strength to strength.


A/B Split Testing - What is it?

An A/B split test involves testing two versions of a web page with live traffic and measuring the effect each version has on your conversion rate. We can then make decisions on which way is best to go!

 A/B Split Testing

Some of the technologies we use...