Paving Superstore

The Overview

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The Process

The design and build of a website is only the beginning of a process that requires a complete bespoke roadmap, in order to achieve a market leading website. We divide the project into stages to allow us to focus our efforts efficiantly.

Before we begin....

Competitor and Industry Research

We understand that whether you are new to ecommerce or an established online business, getting more from your website is essential. Our custom themes are created based on research and competitor analysis. Your Designer will study both the competition and the sector in general, getting a feel for industry standards whilst identifying areas where we can help elevate your new shop above the rest!

Then onto the visuals....

Designing for user experience

Desktop & Tablet

Desktop and tablet users are able to view the full product details on the category page. The tables allow a customer to view all of the options without having to click into each product main page.

Mobile UX

For mobile users, we minimised the need to scroll when browsing products by opting for the grid view. We tailored the mobile site to give the best posible experience for the user, whilst also allowing them the full functionaility from the website..

Next we developed the website...

Market Leading Features

Mega Menu

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Product option Tables

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Intutive Filtering

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Intergrated Blog

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Loyalty Points

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Efficient Customer Account Creation

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GDPR Compliant Checkout

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Retails & Trade Customer Groups

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Our work didn't stop there...

Marketing, Monitoring and Optimisation

Get ahead, and stay ahead...

We constantly monitor the performance of the website

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The Results

The actual design and build of a website is only the beginning of a process that requires a complete bespoke roadmap, in order to achieve a market leading website. We divide the project into two stages to allow us to focus our efforts efficiantly. Below we explain what is involed in each phase and why every part plays an important part in the end result.

Based on a 12 month period from March 2017-2018 compared to the previous year 2016/2017

60.75%

Rise in organic traffic

20.16%

Increase in revenue

15.54%

Reduction in bounce rate

Targetted keyword improvements

Top ranking keywords

By creating targetted landing pages and our ongoing SEO work we have seen an increase in the appearence in the top positions on page 1. Below are more keywords that have moved to the top...

  • #2Paving Online
  • #6Paving Slabs
  • #2Marble Paving
  • #3Ceramic Paving

Some of the technologies we use...